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All organised businesses interview their customers and all claim to be Customer Centric, but the real challenge is how to pass from data analysis to action capable of improving the Customer Experience (CX) of not one, but thousands of customers. This case study describes how a multinational operating in the service sector – specifically the maintenance of installations – managed to transform 140,000 interviews with its B2B customers into three…

Strawberries, emotions and artificial intelligence

Planasa is a leading international group of companies in the development of new varieties of berry, satisfying demand in various markets. The group has four R&D centres located in different geographical areas. With ownership of more than 1,500 hectares of land around the globe, chosen for …

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