Customer Experience is everything that contributes to creating our perception of a Brand.
Our perception of reality is a subjective interpretation, based on our emotional intelligence, that guides our decisions
«Perception is reality»
Lee Atwater
Customers are
people
who decide based on their
emotions
People express their emotions using
words
The Analysis of the words used by customers to describe their opinions about a Brand, is key to understanding how to improve the Customer Experience.
Customers are
people
who decide based on their
emotions
People express their emotions using
words
TheAnalysis of the words used by customers to describe their opinions about a Brand, is key to understanding how to improve the Customer Experience.
Customers are
people
who decide based on their
emotions
People express their emotions using
words
TheAnalysis of the words used by customers to describe their opinions about a Brand, is key to understanding how to improve the Customer Experience.
“Why measure
the customer
experience?”
“We measure
the CX
in order to change”
“Why measure
the customer
experience?”
“We measure
the CX
in order to change!”
Without change, the CX is just a hobby.
That’s why we talk about Customer Experience Management.
The CX is how Management listens to the Customer’s Voice and is one of the fundamental inputs for defining the business strategy.
Change is why we measure the CX.
Data
collection
Data
collection
Acting on
on the data
From Analysis
to Action
We are ready to
listen
We are ready to
listen
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Customer Experience
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Registered office
Via Montenapoleone 8, 20121 - Milano
Operational offices
Via Vittor Pisani 5, 20124 - Milano
Piazza San Pietro 1, 81055 - Santa Maria Capua Vetere
Via Fiume Giallo 3, 00144 - Roma
Commercial branch
1A The Cranford Centre Montrose, Dublin 4 Ireland D04 X6H0
Branches
Matera | Potenza
Registered Office
Via Montenapoleone 8, 20121 - Milano
Operational Offices
Via Vittor Pisani 5, 20124 - Milano
Piazza San Pietro 1, 81055 - Santa Maria Capua Vetere
Via Fiume Giallo 3, 00144 - Roma
Commercial Branch
1A The Cranford Centre Montrose, Dublin 4 Ireland D04 X6H0
Branches
Matera | Potenza