Blog
Customer Experience in B2b: Sagres at the Politecnico of Milan
One of the major critical issues highlighted by the research, in creating a comprehensive and balanced customer experience system, is undoubtedly the…
Customer Experience: measuring customers’ emotions helps
We are all humans, even in B2B and we all “make our decisions through the lens of emotions”.
Firmly believing in the power of emotions in the buying…
The customer experience, knowing how to interpret business data
“We don’t know our customers…well enough.”
We first heard this phrase in 2012 from the then CEO of Schindler, one of our main customer companies.
I…
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Testimonials
Paula Crespo tells us about her experience with Sagres
Paula Crespo, marketing and communication manager of Planasa, tells us about his experience with Sa…
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