I took this photo in a Milan electronics superstore. “You will receive an e-mail containing our satisfaction survey about your buying experience: if you are satisfied, remember that – for us – ACCEPTABLE is a score greater than 9”. Why do businesses do these things and what consequences do they bring?
Blog
- Customer Experience in B2b: Sagres at the Politecnico of Milan
- Customer Experience: measuring customers’ emotions helps
- The customer experience, knowing how to interpret business data
- Understanding customer experience by using telephone surveys
- If customer is king, is it possible to obtain business success without delivering great customer service?
- Do you believe in the Value Chain formula EX+CX=MR?
- Why do we measure customer experience? And should we measure it?
- The citizen as a customer: from customer experience to citizen experience?
- Can Credit Management improve the Customer Experience?
- Customer Service vs Customer Experience
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